Tuesday, November 30, 2010

The Heineken Brewery Tour in Amsterdam

It’s winter in wonderland here now in the Netherlands. White and BBRRRRR... Last night it took me 2 hours to get home. It was yet another record breaking statistic—880 kilometers of total traffic in the Netherlands. You see, the Dutch have this strange habit of tallying, they’re statisticians of everything.

Anyway, to continue my earlier post about a sneak peak to ‘Brew You Ride’ and ‘Heineken Beer Tasting’, see below a summary of the tour I did at the Heineken Brewery in Amsterdam.

Trivia: Did you know that Freddy Heineken (grandson of the founder of Heineken-Gerard Adriaan Heineken, and former president and majority shareholder of Heineken) and his chauffeur were kidnapped in 1983 and released on a ransom of about 16 Million Euros? The kidnappers were tracked down by police and eventually served jail term.

It was said that after this incident Freddy Heineken bought the Dutch Royal Family bodyguards. His daughter is now the current CEO of the company.

Check out all my fotos here: Heineken Brewery, Amsterdam - The Netherlands

Famous print advertisement of Heineken and its horses. Next foto is the digital bartender that greets everyone and tells the history of Heineken at the start of the tour.

Early Heineken bottle and logos.

Basic beer ingredients: water + barley + hops + yeast (the Heineken "A" yeast)

The old Heineken brewery plant and its original copper tanks. Just beautiful, is it not?

Wort tasting here, a combination of water and barley, heated and filtered.

Inside the old cisterns, they installed movie effects.

Horses have been a part of Heineken's history.

The digital lounge. Then and Now advertisement. This tour is really all about branding, advertising and marketing.

Bottle your own Heineken beer for a small fee.

Mr. James Bond drinks Heineken as well? Space recliners that will bring you back in time with old TV advertisements of Heineken.

Heineken bottling design and advertising.

Games. There was also a facility to record a singing Dutch video or take a foto and send it online direct to your friends! And at the end of the tour is this bar for free Heineken drinks.

Visit Period: September 2010

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