Tuesday, February 28, 2012

Nespresso mania, just a fading trend?

The Netherlands is without a doubt a coffee country. Tea as well. Fact is, the Netherlands was the first country to trade coffee beans (and tea leaves). The amount of coffee drank in this country is just incredible, unimaginable even. In the recent years though, gourmet coffee has managed to sneak in slowly but surely into the kitchens of the average Dutch. This started with the outdated Philips Senseo and now, the most sought-after, Nespresso.

At my workplace here in the Netherlands we have a big Nespresso machine. At our EMEA headquarters in Geneve we have a much bigger Nespresso machine that fits to a wall. Because I am in field sales I am not always in the office, but when I am, I make sure to take a cup or two or three a day—usually espresso. At my customers and business partners they normally serve me Douwe Egberts which I do not mind at all.

When travelling, I have my guaranteed daily dose of espresso fix at lovely cafes matched with some people watching.

At home though, I rarely drink coffee. I have my special tea for breakfast and for after dinner. However lately, I have been thinking of buying a Nespresso machine to address those rare days that I am craving for a shot of black goodness espresso at home.

The Dutchman on the other hand is the only Dutch man in the Netherlands that drinks instant coffee—Nescafe. Most Dutch would not even touch this, lol.

So I went to Bijenkorf Utrecht last weekend to have a look and feel of these coffee machines and this is what I found:

Ah, there seems to be no recession here at Bijenkorf. Business is doing very well. There is always an unbelievably long line here every weekend at the Nespresso corner. People are ready to put out extra money for gourmet coffee.

Nevertheless, I am still not sure if I should buy a Nespresso machine. Well, don’t get me wrong. I am a coffee lover but its seems that my love for coffee is inevitably only at work and when I am travelling. So we shall see... in the meantime, I will check out the china department for ideas of my next set.

Here is a TRIVIA:

‘Did you know that the most expensive coffee in the world is found only in the Philippines (Kape Alamid) and Indonesia (Kopi Luwak)? Its called CIVET coffee in English.’

I'm going to grab one when I am back in Asia towards the end of the year.

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